#3 Product Placement (Funny!)
This isn't necessarily an Ad...but when I took a Marketing class we discussed how several businesses' including grocery stores use product placement to increase their sales. Also, someone in our class wrote a great blog post on this topic from the Man of Steel Superman movie. I agree with her in that it's crazy how the internet and even movies today target us to buy products. Although it's helpful to find running shoes I'm searching for on Google when I log in, I don't like the thought that people know what I like and don't like from what search for online. I think that type of product placement has gone too far! How about our movies? Man of Steel has over 100 product placements within the movie including IHOP, Sears, Carl's Jr., etc...
As for myself, I think it crosses the line. Ads should be left for television and highway billboards. However, others have expressed to me that it is sort of cool to see products we use everyday in movies---it can give a realistic feel to the movie. Despite the coolness, however, I don't think movies are showing products for a realistic world in their movie...Superman earned $160 million for placing those products. Is that fair? Are our movies becoming selling mediums? What do you think?
I definitely agree that in regards to the internet knowing what I like and dislike, product placement has gone too far. I think that's so creepy! I'm sure it's effective, but I don't like it one bit. My friend even told me that when she got onto Nordstrom's website (one of her favorites), things she had pinned on Pinterest showed up first! Which my friend told me makes it so their clothes, bags, etc. are just "calling her name."
ReplyDeletePS. I like the Wayne's World clip :)
Google is taking over our lives! Haha. Definitely a way to lure us in even more. And I loved the clip, funny!
ReplyDelete